IR35 Helpline Privacy & Cookie Policy

This privacy policy sets out how (referred to as “IR35 Helpline”) uses and protects any information that you provide when you use our website. The confidentiality of your information is of ultimate concern to us. To this end, IR35 Helpline uses reasonable endeavours to comply with the Data Protection Act. IR35 Helpline is committed to ensuring that your privacy is fully protected. Should you decide to provide certain information by which you can be identified when using this website, then you can be assured that your data will only be used in accordance with this privacy and cookie policy. Any other data which we collect cannot be used to personally identify you and is used to help us make improvements to the site and our marketing. The cookies set by IR35 Helpline do not contain personally identifiable information and IR35 Helpline will not associate a cookie with personally identifiable information without your consent. We may amend this privacy policy from time-to-time and new versions will be posted on this website with an updated version number and date displayed as shown above.

This Privacy Policy covers the following sections

  • What information may we collect when you use this site or when you contact us?
  • What we do with the personal information we collect?
  • What we do with the non-personal information we collect?
  • How long will we keep the data for?
  • Security of your personal information.
  • Controlling your personal information
  • ICO registration number
  • What is a cookie?
  • Learn more about cookies and how to control them
  • Why does IR35 Helpline use cookies?
  • How does IR35 Helpline use cookies?
  • How do we get your consent to use cookies?
  • Which 3rd party cookies does this site use?
  • Other measurement that you should be aware of
  • Links to other websites

What information may we collect when you use this site or when you contact us?

We collect two different types of data; (1) data about you which you decide to submit and (2) anonymous aggregated data about how visitors use this site and interact with our marketing campaigns.

(1) If you decide to submit data to IR35 Helpline, for example by completing the ‘contact us’ form or by contacting us through email, phone, or web chat, we may add the information to a database in order that we can identify you as an individual.  We refer to any information that may identify you as an individual, such as your name and address, as personal data or personal information. For example, we may collect the following personal information:

  • name and job title;
  • contact information including email address;
  • other information relevant to surveys and / or offers.

(2) We may use cookies or other technology to understand how people are browsing and using our site and/or respond to certain marketing campaigns and messages.  This data is aggregated and anonymous, therefore we cannot identify you personally.  We refer to this data as non-personal information.

What we do with the personal information we collect?

We require this information to fully understand the needs of our visitors and people who contact us in order to provide a better service and in particular, but not limited to, the following reasons:

  • internal record keeping;
  • we may use the information to provide and improve our products and services;
  • we may periodically send promotional information and messages about new products, special offers or other information which we think you may find interesting using the email address or other contact details which you have provided;
  • we may use the information to customise the website according to your interests.

What we do with the non-personal information we collect?

We may use non-personal data in order that we can learn more about online behaviour to improve our website, general marketing and to provide a better experience of our brand. Often, we will use cookies for such measurement purposes.  From time-to-time we may also analyse IP addresses, browser preferences and/or other anonymous data sources too.

How long will we keep the data for?

We may hold personal information for as long as it is necessary to do so, in connection with the purposes for which it was collected and the purposes for which it is to be further processed. Non-personal information may be held for as long as it is necessary in order that we can monitor aggregated statistics about use of our site and exposure to our brand.  If we set a cookie you can see the expiry data in your browser cookie settings. You should also note the details in the ‘Controlling your personal information’ section about data deletion.

Security of your personal information

We are committed to ensuring that your personal information is completely secure at all times. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. If the URL of a web page starts with HTTPS and / or you see a locked / green padlock symbol then your data is encrypted when it is sent from your computer to our server. However, we cannot ensure the security of your data when it is being transmitted to our website or other digital sites from other pages and all transmission of personal information and other data is done at your own risk.

Controlling your personal information

You may choose to restrict the collection or use of your personal information by writing to or emailing us at We will not sell, distribute or rent your personal information to third parties unless we have your permission or are required by law to do so. You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee may be payable. If you would like a copy of the information held on you please email

If you believe that any information we are holding about you is incorrect or incomplete please write to us at Liquid Friday Ltd, 2nd Floor, The Port House, Port Solent, Portsmouth, Hampshire PO6 4TH or email us at as soon as possible and we will promptly correct any information found to be incorrect.

You can ask at any time to have removed any information that we have stored on you.  Please send your request by email to We will retain in our files information you have requested to remove in some circumstances, such as to resolve disputes, troubleshoot problems and enforce our terms and conditions. On some occasions, it is not possible for all information to be completely removed from our databases due to technical constraints and the fact that we back up our systems. Therefore, you should not expect that all your personally identifiable information will be completely removed from our databases in response to your requests that it be removed.

ICO registration number

IR35 Helpline is a brand name of Liquid Friday who are registered with the Information Commissioners Office, registration number Z1061354 under Liquid Friday Limited.

What is a cookie?

A cookie, also known as a browser cookie, is a text file containing small amounts of information which a server may download to your computer, mobile or tablet when you visit a website or use an app. There are different types of cookies which are used to do different things, such as letting you navigate between different pages on a website efficiently, remembering preferences you have given and helping us to identify ways to improve your overall site experience. Others are used to provide you with advertising which is more tailored to your interests or to measure the number of site visits and the most popular pages users visit. Cookies are also created not just by the website the user is browsing but also by other websites that run display ads and social sharing features for example. These are often known as 3rd party cookies. Due to their core role of enhancing and enabling usability or site processes, disabling certain cookies may prevent you from using certain aspects of the IR35 Helpline website.

There are two different types of browser cookie: (1) Session cookies are stored in the computer’s memory during a user’s browsing session and are automatically deleted from the user’s computer when the browser is closed or the session is deemed to have ended. These cookies usually store a session ID that is not personally identifiable to users, allowing the user to move from page to page without having to log-in repeatedly. They are widely used by commercial web sites; for example, to keep track of items that a consumer has added to a shopping basket. Session cookies do not collect any information from the user’s computer. These cookies expire at the end of the browser session and can also become inaccessible after the session has been inactive for a specified length of time, usually 30 minutes.

(2) Persistent cookies are stored on the user’s computer and are not deleted when the browser is closed. Persistent cookies can be used to retain user preferences for a particular web site, allowing those preferences to be used in future browsing sessions. Persistent cookies usually assign a unique ID to the user’s browser and they are usually configured to identify a user for a prolonged period of time, usually for a number of months, but occasionally for a period of years. Each type of cookie can be set and controlled by IR35 Helpline, known as a first party cookie, or a third party such as Twitter (to enable social sharing), known as a third party cookie.

Learn more about cookies and how to control them

To find out for further information about cookies, visit (which is run by the Internet Advertising Bureau Europe). You can choose to accept or decline both session and persistent cookies, or delete them altogether, by amending your browser settings. Please search the ‘help’ section on your browser for further information. If you want to opt out of the main advertising cookies, you can go to the site of the Network Advertising Initiative.

Why does IR35 Helpline use cookies?

We use cookies to better understand how people find and use our site so that we can make continual improvements to the site to provide a better user experience. This may be from simply helping you find what you want more easily through to ensuring that we invest our marketing efforts appropriately so we don’t waste time and money.

How does IR35 Helpline use cookies?

IR35 Helpline only use browser cookies to measure non-personal information, for example to learn about the behaviour of visitors to our website and how they respond to our marketing campaigns and communications. The more we learn, the better we are able to provide relevant and interesting content and services. The cookies set by IR35 Helpline do not contain any personally identifiable information and we will never associate a cookie with personally identifiable information without your consent.

How do we get your consent to use cookies?

Currently, IR35 Helpline operates an ‘implied consent’ policy. This means that we assume you are happy with this site setting cookies on your device. If you are not happy then you should either not use this site, or you should delete IR35 Helpline cookies having visited the site, or you should browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, “Private Browsing” in Firefox and Safari etc.)

Which 3rd party cookies does this site use?

We use various 3rd party and persistent cookies, details are below.

Crazy Egg

  • Cookie Name: is_returning
  • Expiration Time: 5 years from date set
  • Description: Used to determine whether a user is new or returning

Provide Support Webchat

  • Cookie Name: vsid
  • Expiration Time: End of Browser Session
  • Description: Used to distinguish sessions

Google Analytics

  • Cookie Name: __utma
  • Expiration Time: 2 years from date set
  • Description: Used to distinguish users and sessions
  • Cookie Name: __utmb
  • Expiration Time: 30 minutes from date set
  • Description: Used to determine new sessions/visits
  • Cookie Name: __utmc
  • Expiration Time: End of Browser Session
  • Description: Works in tandem with __utmb and registers the precise exit time of the user
  • Cookie Name: __utmz
  • Expiration Time: 6 months from date set
  • Description: Stores the traffic source or campaign that explains how the user reached the site
  • Cookie Name: __utmv
  • Expiration Time: 2 years from date set
  • Description: Used to store visitor-level custom variable data and segmentation

Other measurement that you should be aware of

Social buttons; On some of the pages of the site you will see ‘social buttons’ which enable users to share or bookmark the web pages or certain content. For example, there may be a button for Twitter, Google +1, Facebook ‘Like’, LinkedIn ‘Share’ and others. When you click on these buttons, you should be aware that these sites are likely to be collecting information about what you are doing all around the internet, including on IR35 Helpline’s website, by setting their own cookies. In some cases these sites will be registering the fact that you are visiting the IR35 Helpline website and the specific pages you are on, even if you don’t click on the button if you are logged into their services, like Google and Facebook. IR35 Helpline is not responsible for, nor do we have any control over, the data generated by or processed by such third parties. Therefore, you should check the respective policies of each of these sites to see how exactly they use your information and to find out how to opt out, or delete, such information.

External web services; We may use a number of external web services on the IR35 Helpline website, mostly to display extra content within our web pages; for example YouTube videos. As with social buttons we cannot prevent such sites from collecting information on your usage of this embedded content but you can block the cookies.

Email marketing

We send a variety of email messages concerning your IR35 Helpline interest, which are automatically sent in response to an action on the website, such as a ‘thank you’ or ‘confirmation’ email, through to marketing emails which show you relevant offers. We do not use cookies to measure our emails but we may use other measurement techniques to help us understand and improve certain aspects of our email marketing. Measuring open rates happens when you download images within the email and we measure clicks on links during the process of sending you to the correct web page. This data may remain anonymous although sometimes it may be associated with your personal information in our email database so we can improve our email marketing and manage unsubscribe requests. We may also measure success metrics such as clicks from emails to our website using Google Analytics to ensure emails are working correctly. If you want to be sure that none of your email activity is measured at an aggregated or personal level, then you should unsubscribe from receiving future IR35 Helpline or Liquid Friday marketing emails. You can unsubscribe by sending a request to unsubscribe to or by clicking on the unsubscribe link found in a marketing email; typically, at the bottom of the email.


From time to time we may request information from visitors to our site via surveys or competitions. Participation is completely voluntary and you do have a choice whether or not to disclose certain information. The survey may have been built on IR35 Helpline’s technology or it may be managed by a third party. Information requested may be non-personal information, such as your opinion, or personal information such as your name and email address. The information required will vary depending on the nature of the survey and the stated purpose for the data. If you submit personal information, it will only be processed by IR35 Helpline, Liquid Friday or the third party on behalf of IR35 Helpline, exclusively for the purposes explained.

Links to other websites from

Our website may contain links to other websites. If you click on a link and leave our site we do not have any control over the website which you visit, nor can we measure what you do on that site. This Privacy and Cookie Policy only relates to IR35 Helpline.